Protecting your newborn’s delicate skin and promoting an intact and healthy skin barrier is important in her neonatal period and may also contribute to skin health later in her life.

As her skin continues to change throughout the first years of life, its dynamic properties need to be addressed with appropriate skin care routines to maintain healthy skin.

That is why JOHNSON’S^® Baby Regular Bath is the best for your baby.

It is soap free and hypoallergenic – best for your baby’s developing skin.

• Clinically proven mild
• Dermatologist-tested
• Soap-free, and hypoallergenic
• Paraben-free

We love babies. 

And we understand how important it is for you to gently cleanse your baby’s delicate skin. That’s why we designed JOHNSON’S^® Baby Bath to be Clinically Proven Mild. It gently cleanses your baby’s skin without drying it like soap can. 

BEST FOR BABY.